Pinterest advertising company is a unique space for advertising that blends social media with search engine functionality to reach visually-engaged audiences at all stages of the marketing funnel. Sunlight Digital can help your business generate brand awareness, video views, traffic, and conversions with a tailored campaign strategy on the platform.

With 85% of Pinners saying they use Pinterest to plan future projects and purchases, this is the ideal place for brands looking to drive consideration and inspire action. We’ll work with your brand to create campaigns that leverage different ad formats, such as promoted and carousel ads. These ads are similar to organic Pins, but have a small “Promoted by” label and can include up to five images or videos that users can swipe through (e.g., different product angles, related items, or the same item being used or worn differently).

Driving Engagement: Partnering with a Pinterest Advertising Company

Ads are set up in the Pinterest Advertising Manager and can be targeted by marketing objectives — such as driving brand awareness, building consideration, or getting conversions — as well as by your client’s website visitors, custom audiences, or interests. A budget is then set at the campaign level, and you can choose to manually or automatically bid on each ad.

As with other social media platforms, Pinterest is constantly evolving, and your agency needs to stay on top of trends. That means you need an agency that’s ready to try new things, test creative and copy, and learn from what works – and what doesn’t.